When Nada later dons the glasses for the first time as he walks down a sidewalk on Rodero Drive, he discovers that the world appears in shades of grey, with significant differences. He notices that a billboard now simply displays the word "Obey"; without them it advertises that Control Data Corporation is "creating a transparent computing environment." Another billboard (normally displaying "Come to the Caribbean" written above a lovely woman lying on a beach) now displays the text "Marry and Reproduce." He also sees that paper money bears the words "This is your God." All printed matter around him contains subliminal advertising from "Obey", "Consume", "Sleep", "No Independent Thought", and "Do Not Question Authority".
After recovering, Nada returns to the construction site to talk over with Frank what he discovered. Seeing Nada as a wanted man for the shooting spree, Frank is initially uninterested in his story. Upon returning to the alley where he disposed of the rest of the sunglasses, Nada recovers the box by breaking into a garbage truck that carries it away. Just then, Frank shows up with money to give to Nada to make him leave town. Seeing that Frank is human, Nada tries to persuade him to put on a pair of the sunglasses, but Frank refuses. Then, the two of them engage in a long firstfight as Nada attempts to convince and then force Frank to put on the sunglasses. When Frank finally puts on the glasses, he sees the aliens around him as well. Nada states: "Partner, "life's a bitch... and this one's in heat!"
Frank joins Nada as they get in contact with the group from the church. They learn that a meeting is being held at a local community center later that evening. The community group listens to a seminar in the background introducing radical ideas. For example, the aliens are blamed for carbon dioxide and methane emissions "They are turning our atmosphere into their atmosphere" and quickly using up the planet's resources. Holly returns, claiming to now believe Nada, and delivers some information to the rebels about a possible location to where the aliens are broadcasting the subliminal messages.
At the meeting, they learn that the aliens' primary method of control is a signal being sent out on television, which is why the general public cannot see the aliens for what they are. An unknown but brilliant inventor has created a lens called the Hofmann lens. The lens shows the world as it really is. The sunglasses, which are also available as contact lenses, interfere with the aliens' hypnotic signal.